Privacy Policy

Denise Mortimer Coaching | denisemortimer.com
Last updated: June 2026

1. INTRODUCTION

This privacy policy explains how Denise Mortimer Coaching (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website at https://denisemortimer.com or engage with our services.

We are committed to handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. If you have any questions, contact us using the details in Section 14.

2. WHO WE ARE

The data controller responsible for your personal data is:

Denise Mortimer Coaching
136 Rosemary Ave, Braintree, Essex, CM7 2TA
Email: denisemortimer1@aol.com
Website: https://denisemortimer.com

3. WHAT PERSONAL DATA WE COLLECT

We may collect the following personal data from you, depending on how you interact with us.

Data you provide directly:
– Name and contact details (email address, telephone number)
– Date of birth and profession (where relevant to our services)
– Responses to diagnostic tools and assessments (such as the Money Momentum Quiz)
– Information shared during discovery calls or coaching enquiries
– Payment and billing information (processed securely by our payment provider)

Data collected automatically:
– Technical data such as IP address, browser type, and pages visited
– Cookie data (see Section 10)

4. HOW WE USE YOUR PERSONAL DATA

We use your personal data for the following purposes, in each case on the lawful basis stated.

To provide and manage our services (lawful basis: contract performance):
– Delivering coaching programmes, sessions, and associated resources
– Responding to enquiries and booking discovery calls

Email marketing and communications (lawful basis: consent or legitimate interest):
– Sending you follow-up content after completing the Money Momentum Quiz or signing up to our email list
– Sharing updates, offers, and resources related to our programmes and events
– You can unsubscribe at any time using the link in any email we send

To improve our services (lawful basis: legitimate interest):
– Internal record keeping and analysis to improve our website and programmes

Legal compliance (lawful basis: legal obligation):
– Where we are required by law to process or disclose your data

5. EMAIL MARKETING

Our email marketing is managed through MailerLite. When you complete a quiz, opt into our list, or enquire about our services, your details may be added to our MailerLite account so we can send you relevant follow-up emails and programme information.

You have the right to unsubscribe at any time. Every marketing email we send includes an unsubscribe link. You can also contact us directly to be removed from our list.

MailerLite’s privacy policy is available at: https://www.mailerlite.com/legal/privacy-policy

6. OUR USE OF ARTIFICIAL INTELLIGENCE TOOLS

We sometimes use AI-powered writing and productivity tools (such as large language model assistants) to support the running of our business. This may include tasks such as drafting content, preparing materials, and supporting administrative work.

We take care not to input personally identifiable client data into these tools. Where AI tools are used, we remain responsible for reviewing, editing, and approving any output before it is used.

We do not use AI to make automated decisions about you that have a legal or similarly significant effect. No AI system will assess your suitability for our programmes without human review and involvement.

Some of our third-party service providers (such as MailerLite) may use AI features within their platforms. Where this applies, their own privacy policies govern how your data is processed.

7. HOW LONG WE KEEP YOUR DATA

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. In practice:

– Enquiry and contact data: up to 12 months from last contact
– Client data: for the duration of the coaching relationship and up to 6 years after
– Email marketing data: until you unsubscribe or we no longer operate the list

8. WHO WE SHARE YOUR DATA WITH

We do not sell your personal data. We may share your data with trusted third-party service providers who help us operate our business, including:

– MailerLite (email marketing platform)
– Our website hosting provider
– Payment processors (for programme purchases)

These providers are only permitted to process your data in accordance with our instructions and applicable law. We will also disclose data where required to do so by law or legal process.

If our business is sold or transferred in part or in whole, your data may transfer to the new owner, who will be bound by the terms of this policy.

9. YOUR RIGHTS UNDER UK GDPR

You have the following rights in relation to your personal data:

– Right of access: you can request a copy of the data we hold about you
– Right to rectification: you can ask us to correct inaccurate data
– Right to erasure: you can ask us to delete your data in certain circumstances
– Right to restriction: you can ask us to restrict how we process your data
– Right to data portability: you can request your data in a portable format
– Right to object: you can object to processing based on legitimate interest, including for direct marketing
– Rights related to automated decision-making: we do not make solely automated decisions that significantly affect you

To exercise any of these rights, please contact us at denisemortimer1@aol.com. We will respond within one month. There is no charge for making a request.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk or by calling 0303 123 1113.

10. COOKIES

Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use:

– Essential cookies: necessary for the website to function
– Analytics cookies: to understand how visitors use our site (we may use tools such as Google Analytics)

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

11. SECURITY

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. However, transmission of data over the internet is not completely secure, and you submit data at your own risk.

Where you have a password to access any part of our website or services, you are responsible for keeping it confidential.

12. LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you read their own privacy policies before providing any personal data.

13. CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. Your continued use of our website following any changes constitutes acceptance of the updated policy.

14. CONTACT US

If you have any questions about this privacy policy or how we handle your data, please contact:

Denise Mortimer Coaching
136 Rosemary Ave, Braintree, Essex, CM7 2TA
Email: denisemortimer1@aol.com
Website: https://denisemortimer.com