Foundational Blog 4
Combination of Section 1 – Topic 1 and Section 2 – Topic 1
So the first of my 3 core pillars Preparing the Foundations for your Big Idea into an offer. We start here because we need to lay the foundations to support your future success. Building a house without a strong foundation will create problems, the same is true of your business. Let’s make sure we start as we mean to go on.
First, we need to ensure that you have the right mindset to bring your BIG IDEA idea into an offer. Mindset can be one of those terms we hear a lot about but don’t always fully embrace it. What I know for sure is that without daily mindset practice we set ourselves up for failure. What I want for you is to have the confidence to move forward powerfully as we commence this journey.
Next we’ll uncover your highest values- your values are the basis for your idea into an offer. Our values form our thoughts, words and actions so they will have a huge impact on our business. When we are clear on what we value most, we know how we want to operate in our business.
Your values as part of your offer will guide you in how you make decisions, deal with difficult situations,increase your confidence and help you magnetise your ideal client. Your values become synonymous with your brand – the qualities that are identifiable as YOU.
Once you’ve got my 7 step mindset practice in place and you are clear on your values we can begin to dive into your BIG IDEA into an offer.
I know right now it may feel like there are too many too many pieces to the puzzle and it could easily lead to overwhelm and frustration.
Well don’t worry – I know exactly how that feels, you are not alone, I am here to help.
And that’s why in the first pillar of my signature system. As part of my process we can turn your big idea into logical steps that make perfect sense as an irresistible offer and take your client from pain to solution. You’ll be able to explain your system to anyone at anytime with clarity and precision especially to all the people who will benefit from your big idea!
I KNOW the difficulties, I know the challenges, I am keen to take you step by step through each stage as part of my signature system.
So in this section we will lay the foundations and cover:
- TOPIC 1 – Preparing the Foundations for your Big Idea into an irresistible offer
- TOPIC 2 – Your Values, Your Brand
- TOPIC 3 – Crystallising your BIG IDEA into an irresistible Offer
So let’s have a quick look at each…
The first focus area in pillar 1 is Preparing the Foundations for your Big Idea into an irresistible offer
Success is not an accident, it is the result of sustained and consistent effort. When you leave your house you typically get washed and dressed- well making sure that your mind is mentally prepared for the day is equally if not more important!
I’ll share with you my 7 mindset tools to keep yourself mentally strong on your journey. I know for sure that strengthening up my mindset was the difference that made the difference that enabled me to grow my offer to 6 figure business and serve my client the way I wanted to. There is simply nothing more powerful than your thoughts, so let’s manage them and master your mindset..
To have something you’ve never had before you need to do something you’ve never done. Therefore your bulletproof mindset is a non-negotiable on the road to success!
My 7 stage mindset practice to enable you to master your mindset. This enables you to:
- Learn a new set of skills that will override any negative thoughts that could be holding you back and sabotage your efforts
- Reprogramme your subconscious mind, to gain mastery
- Uplevel to step into the person you want to become – step into that leadership role
Over time this becomes a daily habit that builds the foundation of your success!
By developing this kind of foundation – these positive habits – you are free to focus on ‘creating’ magic in your life rather than self-sabotaging and living in the past. Who wants to be troubled with old negative thoughts? Let’s clear the space in your head to allow you to create the irresistible offer you want.
You will gain the knowledge in how to step up as an empowered role model and authority within your chosen field of expertise.
This practice ALONE puts you in the top 1% of people who don’t take the time to build these solid foundations- so you significantly increase your chances of success
With the right tools you start making decisions from a place of self empowerment and allows you free up your time to do more of what you love doing.
By building personal resilience and showing up with certainty and confidence, you become unstoppable
Which means you are now ready to move forward to the next phase.
Now we move into element 2 – which is all about Gaining Momentum, this is where we start to put the meat on the bones … it’s time to get ‘out there’ and start attracting your ideal clients.
But first you are going to need to know exactly who your ideal clients is – so you know exactly who to attract.
There is a very specific person who needs what you’ve got . We want to connect directly to them, and this will be through your social media posts, or talks, or blogs, in any variety of ways – the key thing is you want to speak their language so we will create a profile of your ideal client.
The more clear and precise you can be in defining your ideal client, the easier it is to develop a message of your big idea that speaks directly to them. Your ideal client can be easily profiled and I highly recommend revisiting the ideal client profile periodically to ensure that any adjustments are included as your big business idea develops – because it will evolve and change- so your message needs to reflect that.
When we’ve established the ideal client next we will look at your marketing message . Since we now know your BIG IDEA, we can create a marketing message that speaks directly to your ideal client.
Every business offer solves a problem and the only way people will want to work with you is if they believe that you have a solution to their problem. So you’ll be able to articulate the problem and solution in a clear and focused way using my 9 step marketing message mapper. Your message will be so clear it becomes effortless to connect with your ideal client. They will start to follow you on social media the more you begin to use your message.You’ll be demonstrating your expertise by consistently referring back to your marketing message. You’ll be able to repurpose it in so many ways- as videos, or blogs or social media posts.
So then the next job is to build your authority so you are identifiable as the expert, the go to person and the problem solver in fact, your offer is the ONLY solution they need for this problem!
You’ll do this in a variety of ways, and I assure you it will be so EASY to establish your authority once the ideal client and marketing message is clear.
Maybe you are currently unknown in your arena, so we need to spend some time building your profile and establishing your authority. There is a 3 step process for delivering content to your audience and I’ll show you how to do it
Showing up consistently enables your audience to get accustomed to you, to follow you and build up their trust in you. Without any prior knowledge of who you are and what you can offer you are very unlikely to bring them in for your irresistible offer. People will buy from people they know and when they know you and your mark of distinction, it will become the only offer they require.
So It is essential that you showcase your abilities and build authority to your audience. I gained 85% of my clients by showing up on social media in 2018.
Therefore, social media will play an important role in how you show up and together will develop your social media profile to support your authority status.
Let’s dive into your ideal client first..
Having a clear definition of your Ideal Customer is one of the most important things you can do before you create an irresistible offer.
Your Ideal Customer Profile dictates everything you do from this point forward. From the features and functionality of your product you build or what makes up your service offering, to the words you use and the emotions you invoke or tap into in your marketing.
It’s easy to forget that your offer solves a problem, that it is YOU who chooses your customers. You have a big idea, which means you know exactly who you want to work with. So in a way, you get to choose who you want to make your offer to. So creating an Ideal client Profile is empowering!
In fact, if you don’t choose who you want to make your offers to, your customers will choose you… and they may not be the people you want to work with.
So we need to work out who is your Ideal Client.
Too many service based startups make the mistake of wanting to create an offer to help EVERYONE and that is pretty typical, because they think they are going to LOSE business if focus on helping a particular group of people.
This happened to me when I started- I was so keen to help EVERYONE and it was only when my business mentor insisted that I focus on ONE ideal client that I was able to gain the clarity to propel me forward.
Once I focused on my ideal client I was able to target my message with total precision and become the ‘go to’ person in my niche.
It can be scary to focus on one small group, but let me assure you that this is the secret sauce for success!, it becomes your greatest asset because everything you do becomes so much easier and everything falls into place!
So you’ll profile this ideal client and then you can create your marketing message designed to speak directly to them!
Your messaging will be so crystal clear, that it will start to attract more ideal clients who need and want your offer.
There are lots of ways to come up with your Ideal Customer Profile, lots of methods and templates but over time I’ve developed my own profiling tool that makes it easy to establish exactly who they are.
Then once you know who they are, it becomes easy to understand how to communicate with them.
You’ll be able to speak with authority directly to that person in clear terms that they understand. They will connect with your message through the words you use and the problem that you solve.
You’ll have a very clear way people connect and work with you.
The benefit of knowing your ideal client is that is allows you to speak directly to them. You want your ideal client to think you can read their mind.
Once you begin to attract those ideal clients, you’ll find it so much easier to find clients that don’t even need to be sold to!
It even gets easier to do your marketing and that’s why in the next step we focus on your marketing message…